Why is it difficult to remove Active Content from existing eBay listings?įor merchants to remove/replace active content from existing listings they must either:ġ) Identify and replace the offending active content code intertwined in the HTML of the “ebay description” – possibly on many different templates across many products. This means the HTML is intertwined with the ‘written product description’ and any Active Content is intertwined in the HTML – a messy ‘blob’. However, eBay’s architecture is such that the “ebay description” is a joint blob, containing BOTH the ‘written product description’ AND the template HTML (used to make the listing look good). The best way to architect a software solution that allows the updating of templates is to have separate ‘template’ and ‘product description’ elements (that is how we built Xpress Lister because it allows bulk updating of either templates and/or descriptions). To remove Active Content, the eBay template must be updated. The heart of the Active Content problem for existing listings is eBay’s ugly architecture. Quite often we see the HTML contained in listings varying from product to product depending on when the products were first listed, sometimes stretching back several years. However, sellers have often created different forms of their templates over time leading to listings with inconsistent templates that all contain Active Content. They allow sellers to stand out from the crowd and promote their brand. Personalised eBay listing templates are a good thing for sellers.
– How do sellers remove Active Content from existing listings to enable sales history to be retained? Are personalized eBay sales templates a good thing? – What about the thousands of sellers and millions of existing eBay listings containing Active Content?
Which leaves some important questions unanswered: However, reports have generally focused on what Active Content is and recommendations of what to do for new future listings. ‘ Xpress Lister’ is a browser based tool offering bulk edit of existing listings and bulk creation of new listings from spreadsheets.ĮBay’s new ‘Active Content’ rules for listings from June 2017 has been well reported. ‘ Marketplace Connect’ is a lightweight extension offering full integration for Magento, WooCommerce & Shopify. This post is by Jonathan Pollard CEO & Co-founder of Codisto – a provider of Amazon & eBay integration and listings tools.
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